2010 Senior Practitioner Forum, Wellington
The 2010 senior practitioner forum generated discussion and debate on the two key concepts of ‘sustainability’ and ‘integrated reporting’. Sean Plunket (lately of Morning Report, now with TV3) chaired the panel comprising of Jane Diplock (Securities Commission), Bruce Robertson (Auditor-General’s office) and Ian MacRae (MD of the Hay Group). The keynote speaker Jane emphasized on her opinion that integrated reporting which includes social, governance and environmental reporting integrated with financial reporting is the way of the future. She said that public relations professionals can be important in assisting the development and promotion of these new ideas and in encouraging investors to think beyond the financial snapshot and short term views of the companies they invest in. The day ended with a stimulating address by 2009 PRINZ communicator of the year, Judge Andrew Becroft and presentation of the APR certificates to the 2010 graduates.